The East Side neighborhood is collectively made up of the Lower East Side and Upper East Side.
The Lower East Side is the entertainment center of this part of town. This neighborhood has a high density of students and singles, and very few households with children - only 4.4% compared with a 24.4% city average. Also, nearly 87% of Lower East Side residents rent their places. Two of the city's most notable thoroughfares, Brady Street and North Avenue, are located in this neighborhood.
Cutting through the middle of the Lower East Side, Brady Street is a collection of restaurants, shops, bars, salons and other service establishments. This eclectic area has seen much renovation in recent years which makes it home to both yuppies and hippies alike. This area exhibits a strong, albeit upscale, independent flair.
North Avenue is a popular entertainment district for college students and twenty-something’s. This area is also home to many bars, restaurants, and hip retailers. Connecting Brady Street and North Avenue is Farwell Avenue, which is yet another main drag lined with restaurants, bars and retailers.
The Upper East Side neighborhood is known for its high density of students and wealthier families. The area is largely residential but does contain the University of Wisconsin - Milwaukee and Oakland Avenue which is a lively commercial thoroughfare with a mix of restaurants, shops, and nightlife to please everyone. The housing stock is an almost perfect split between single and multi-families here.